Grow your app with quality users, not just install counts.
Performance-driven app UA across Meta, Google UAC, TikTok, and Apple Search Ads, built around in-app events, MMP attribution, and retention, not vanity installs.
App user acquisition built on quality, not just volume.
Broad app campaigns generate high install counts but low active users and poor retention, burning budget without building a sustainable user base. We optimise toward in-app events rather than install volume alone.
We manage the complete app UA stack: Meta App Install campaigns, Google Universal App Campaigns, TikTok App Ads, and Apple Search Ads, with Firebase, Adjust, or Appsflyer attribution and creative testing built for each platform format.
Install volume is vanity. Day-30 active users is the real metric.
In-App Event Optimisation
Campaigns optimised toward events that predict LTV, such as registration, first purchase, and subscription activation, feeding platform algorithms accurate signal via MMP data.
Mobile Measurement Partnership
Full MMP setup with Firebase, Adjust, or Appsflyer for accurate install attribution across platforms, essential for true CPI post-iOS14.
App Creative Strategy
Playable ads, video demo clips, feature highlight carousels, and testimonial formats, tested systematically for the angles that drive quality users.
Apple Search Ads
High-intent app discovery from App Store searches, often the most cost-effective channel for apps with a strong organic keyword presence.
Retention-Correlated Targeting
Audience strategies that correlate with Day-30 and Day-60 retention, finding segments that install and stay active.
LTV-Based Scaling
As MMP data matures, scaling decisions shift toward User LTV rather than CPI, so budget moves toward the cohorts generating long-term revenue.
From MMP setup to scaled campaigns in 2–3 weeks.
MMP & Attribution Setup
Firebase, Adjust, or Appsflyer implementation with in-app event mapping, SDK integration, and postback configuration.
Creative Asset Production
Video app demos, feature highlights, playable ad briefs, and static creative across required sizes for every platform.
Launch & Event Optimisation
Campaigns launched with in-app event targets, structured A/B tests, and platform-specific audience strategies.
Scale Quality, Suppress Churn
Monthly cohort analysis identifies high-LTV sources, scaling what retains and suppressing what churns.
App marketing performance benchmarks.
App marketing in action.
How an Indian social app cut CPI by 48% while improving Day-30 retention
Caarisma, an Indian social app, was acquiring installs at high CPI with poor Day-30 retention. We restructured campaigns toward registration and profile-completion events, implemented Firebase attribution, and shifted creative toward community-belonging angles.
Read Full Story →What our app marketing clients say.
We were getting installs but they were churning within a week. EmergingAds shifted optimisation toward in-app events and our active user base grew significantly at a lower cost per retained user.
The Firebase attribution setup was the foundation everything else was built on. Without accurate attribution we had no idea which channels drove retained users vs churners.
Apple Search Ads was a channel we had completely ignored. EmergingAds set it up and it became our lowest CPI, highest Day-30 retention channel within 60 days.
App marketing: frequently asked questions.
Ready to grow your app with quality users?
Book a free app marketing audit. We’ll review your current user acquisition setup and show you exactly where CPI and retention improvements are possible.